LoveShackFancy is an interesting name for a dreamy brand of romantic, vintage-inspired dresses, floral frocks, and sweet accessories for women (and little girls!). The name comes from founder Rebecca Hessel Cohen’s mother, a home stylist, who called her projects “love shacks.” With Cohen’s taste for all things fancy, the name was born: ideal for a brand that was born fairly organically. When Cohen designed her bridesmaids dresses for her wedding herself, that sparked an idea: This could be a full-time thing.
Now LoveShackFancy has a strong following of women who want their lives to look like a LoveShackFancy look book. And after all, who wouldn’t? The pieces are reminiscent of walks through an orchard, exploring the French countryside, and reading books curled up with coffee. It’s all designed to be perfectly dreamy, and we are here for the effortless Victorian-inspired looks.