La Prouveresse scented candle
One of my favorite career memories is the launch event for Diptyque’s first West Coast Flagship. I was hired to recreate Paris on Maiden Lane in San Francisco for the grand opening. I’ll never forget the time I spent planning side-by-side with one of the brand’s founders, Yves Coueslant. I had been a fan of Diptyque for years, but this experience beautifully illustrated the fragrance company’s French heritage. While my love for the Baies candle runs deep, La Prouveresse is a new fave. It also happens to be the name of a lane that the late Yves Coueslant would take when he stayed in his house near Grasse. A path lined with fig and cypress trees, aromatic herbs and crunchy leaves. The perfect scent to represent a cherished memory.
About the brand:
The diptyque story began in Paris at 34 boulevard Saint-Germain with, at its heart, three friends driven by the same creative passion. Christiane Gautrot was an interior designer, Desmond Knox-Leet, a painter, and Yves Coueslant, a theater director and set designer. The first two collaborated designing fabrics and wallpaper for Liberty and Sanderson. They were joined by the third in 1961 and opened a shop to display their designs. Yves became the administrator and consultant; Desmond and Christiane were the artistic soul. Bit by bit, with finely honed taste, the trio transformed the site into a one-of-a-kind setting, a kind of stylish bazaar where one found surprising articles unmatched in Paris, mined and conveyed home by the trio over the course of their travels.
While my love for the Baies candle runs deep, La Prouveresse is a new fave.